Old news - this package was designed in 2007, and in my last gig as a drugstore sales clerk, I drooled over the gorgeous details of the latest Rembrandt packaging.
The simplicity of this package works - with a flooded market of whitening toothpastes, all claiming the same thing, Rembrandt, an already established brand, had an opportunity to simplify their package in an elegant and clean way - creating visual relief on the shelves. Any merchandising clerk can tell you that the Rembrandt packaging was actually satisfying to stock on the shelves - the clean, streamlined and simple design really commanded attention and had presence on the shelf as a high-end item. It was designed by Little Fury and I think they did a great job.
I posted about this package because finally, after two years of shy appreciation of the package, I picked some up yesterday. Just because it looked so nice and I decided that I would treat myself. I don't know what it means when one of the highlights of your week is that you purchased toothpaste with pretty packaging, packaging that you recycle as soon as you discard the cardboard box (although the stand-alone tube is also an elegant and well-thought out package, the glory is in the cardboard sleeve)... I do lead an interesting life, I swear!
Speaking of interesting life - happy Turkey Day! I was lucky enough to spend Thanksgiving with my family this year, and let me say - there is something very nurturing about turkey and family!
Now - gearing up for Hallowe'en. Throwing another party this year, I hope it is bigger and better than last year. I feel myself falling into a tizzy of unorganized chaos. Sometimes my ideas are more grand than the time I have on my hands to implement them. Hopefully I will have pictures to share!
If you are throwing a Hallowe'en party - check out Dave Lowe's blog
. He's got a bunch of awesome tutorials and ideas.. I'm doing the Monster Eye this year - hopefully it'll freak out the chillies!!! Oh man, I really have to get going - so many ideas,so little time!