Beer?

As found on Lovely Package, this Pomegranate Wheat Beer from Toronto firm,Brand Tonic is a new (lovely) way of thinking when it comes to beer packaging!

Brand Tonic handled the whole identity - from logo to label, in the design of the whole line of beers - the most unique, of which, is this Pomegranate Wheat Beer. It has been treated in a non-traditional way, yet has an old-school vibe about it. At first, I thought, will anyone buy this? Your typical beer drinking hockey lover isn't usually exactly embracing of pretty things like this. But this beer is different, it has fruit flavour - so they're not appealing to that audience anyway, this would be for those who want a flirty drink in a beer. And this package is nothing, if not flirty!

Enjoy!