Holy #@$#!

Hattomonkey, a firm in Russia, designed this packaging for Hot Sauce. They have a lot of REALLY awesome work (check out their blog!), I just wish I could read Russian!

Luckily for me, Lovely Package somehow got a translation, so here it is (which makes this package even better, in my opinion!)

"Hattomonkey has created a packaging design of hot sauce “Hashi” based on unique “non-censored” view. There is a huge selection of “Hashi” hot sauces: a very hot “Halapenio”, extremely hot “Habanero”, unbearable hot sauce “Cayenne pepper”, as well as wasabi and mustard. That special look #@$#! was created just as soon as we tried this hot sauce at the studio. It’s a comic stylized pack with logo consists of only symbols. So the exclamation balloon is to show an emotional wave. Designers have adopted a comic method. When it’s hard to express feelings through words they supplement text by pictures. Thereby the sauce pack content is reintroduced by shout balloon with jagged edges. Hattomonkey informal packaging design is hot and excited. This is not just a simple sauce on a store shelf, it shouts the same language you do “#@$#!”.”

I also just love the packages that they have chosen for their sauces - pretty great! Although I don't know how functional the peel-tops would be, I guess it depends on how you use it! AWESOME.

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