Anyone who knows me well, knows that I have a but of a crush on Coca-Cola. Well, a bit of a crush AND an addiction. Now, I know Coca-Cola isn't always the most moral of all companies, but I prefer to ignore that information and take the ignorance is bliss approach to the world's favourite soft drink!
I have a slight handle on my Coca-Cola addiction now to the point of the willpower to have only one a day. ONLY one a day, you may ask? Some people don't even DRINK soft drinks EVER?! If you knew how much strength it takes me EVERY day to not go back for 2, 3, 4, 5, 6 or even 7 cans of that sweet, sweet nectar - you would understand that it's a feat of huge proportions! I'm a coke junkie, and like a coke junkie, I'm fully hooked and need my fix!
So, why do I love it? Besides my insane addiction to the product itself? Coca-Cola is one of the most successful examples of branding of ALL time! They manage to maintain their logo, while keeping fresh and current - and always the "Real Thing". They've experimented, made mistakes, and have managed to do all of this without diluting the brand. Success. And they make it fun for collectors, and consumers, by coming out with fancy cans and bottles. The ones above are their latest!