c'est la vie

Again, found on the dieline these LE Orangina bottles were designed by Yuri Majic. He designed them around the "C'est la vie" ideal - using (everyone's FAVOURITE artist) Alanis Morisette's Ironic. I'm not such a fan of Alanis these days - but I have to say - the execution of type, using the orange juice colour as a backdrop to the colours and icons - and using "C'est la vie" instead of "Ironic" even, speaks to me. It's a bright, bold and whimsical package - fun and wonderful. Just like orange juice!

On another note - wow Fridays are awesome. It's about time it got here!

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