I'm sure everyone's seen this package by now - but I love it and love it and love it, so I want to rant about the awesome packaging!
Now - this photo doesn't really do the package justice, because in real life, the blue has more cyan in it and that makes it really pop. But this will do.
This package has a unique die line, uses only two colours, spot varnish and embossing. That's what I've found at this point, anyway. It really is designer gum. Which is awesome for me, because I always seem to chomping away at gum! The package really stands out in the retail environment, which is great for merchandising. There are three flavours - of which I've tried two - and not only are we looking at an awesome package, but the product is amazing, too! When the three of them are merchandised correctly, they really pop - creating an impulse buy for me on more than one occasion.
Anyway - I'm loving this package - the garish package of flashes and sunbursts, wrapped up with a glossy finish will hopefully be a thing of the past. I wish more companies would realize how important it is to brand and package their product in fresh and innovative ways - packaging art like this need not be only for high end products - and am I ever glad! The success of this package is notable; when I googled "Cobalt 5" there were tons of blogs and pages raving about it - a new gum that has a buzz - this is an impressive feat! The reviews are positive - ranging from taste to look - and since I strongly agree with all of it - I'm hopping on that bandwagon!
Hoping for a prettier world - one package at a time!
at Thursday, October 02, 2008